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The results are in!

We evaluated billions of products this year to compile the top influencer-linked items that were most shopped, talked about, gifted, and worn by the leading trendsetters in 2020.

True to the spirit of the times, it’s no surprise to see the era of “new normal” takeover, where LTK shoppers prioritized comfort, fitness, home organization, self care and sold out essentials like hand sanitizer, Walmart toilet paper, Dell work-from-home electronics and Lysol wipes.

Among the top shopped products are Etsy PPE face masks and Bala bangle weights, though chic #OOTDs and picture-worthy makeup routines (yes, even from home) still made their mark.

No matter how you’re celebrating or who you’re shopping for this holiday season the LTK Most Loved Products List is sure to provide the giftspiration you need to wrap up your holiday shopping.

Shop the best of the best